The Ultimate Cheat Sheet On Buy A Car


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Electric Car Pledge: is carbon the right reason to get buyers to switch?

Buyers have many different reasons for choosing a plug-in electric car.

Creating marketing campaigns that address all of them has bedeviled highly-paid professionals for five years.

A new campaign urging North American drivers to make their next car an electric vehicle inadvertently highlights the challenge.

DON’T MISS: Green Car People: Who Buys Electric And Plug-In Vehicles?

A press release from an enterprise called the 2 Degree Institute (it prefers 2°) landed at the global headquarters of Green Car Reports yesterday.

The name refers to scientists’ goal of keeping global temperature rise from exceeding 2 degrees Celsius over the next century.

It says the enterprise plans to launch a crowdfunded campaign to raise marketing funds to reach buyers both online and via billboards in major North American cities.

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