Electric Car Pledge: is carbon the right reason to get buyers to switch?
Buyers have many different reasons for choosing a plug-in electric car.
Creating marketing campaigns that address all of them has bedeviled highly-paid professionals for five years.
A new campaign urging North American drivers to make their next car an electric vehicle inadvertently highlights the challenge.
DON’T MISS: Green Car People: Who Buys Electric And Plug-In Vehicles?
A press release from an enterprise called the 2 Degree Institute (it prefers 2°) landed at the global headquarters of Green Car Reports yesterday.
The name refers to scientists’ goal of keeping global temperature rise from exceeding 2 degrees Celsius over the next century.
It says the enterprise plans to launch a crowdfunded campaign to raise marketing funds to reach buyers both online and via billboards in major North American cities.